4.58
AI CSAT across live guest traffic
ABOUT D3X
D3x is AI Agents for Hotel groups. We exist so hoteliers can win back direct bookings, and take that money home. We are operators who shipped hotel software at scale, then started again as a native AI company.
A LETTER
Dear fellow operators,
If you have ever watched a guest book through an OTA and felt a small part of your soul leave your body, congratulations. You are one of us.
We spent ten years running hotels. Not advising hotels. Running them. Night audits. Channel managers that lied. Guests asking what time breakfast is for the four-hundredth time while the front desk tried to keep smiling. We felt the OTA tax in our bones, and we got tired of watching margin walk out the door because replies were slow, tools were fragmented, and “AI” meant a demo that never touched the PMS.
So we built a property management system. It ended up live in about 1,500 properties around the world. We scaled it. We exited. And instead of buying a boat and calling it wisdom, we did something slightly unhinged: we started again, this time as a native AI company.
Why D3x? Because the name is a dare.
D3x means 3× more direct bookings, so every hotelier and operator can take that money home.
Not as a vague aspiration on a pitch deck. As the fight. The margin that currently disappears into middlemen, slow inboxes, and tools that answer questions instead of closing the loop. We are not here to give you another chatbot that says it would be happy to help while your systems sit untouched. We are building the intelligence layer that executes, messaging, voice, email, with the scar tissue of people who already shipped hotel software at scale.
Mike keeps the tech solid and a little thrilling: Silicon Valley’s newest AI, production-safe, no circus. Laura looks ten years into the future and shows us what hospitality will feel like when the stack finally catches up. Jason is the orchestrator-ninja making sure we, and our operators, move fast enough to win the features war and ship the highest-performing AI in the industry.
If that sounds like your fight too, come find us. Bring your edge cases. Bring your night-shift stories. We have been there, and we are building for the people who still are.
With caffeine and conviction,
Jason, Laura & Mike
Founders, D3x
WHERE WE STOP
No. And we are not going to.
Every few years hospitality gets sold another all-in-one. One vendor, one login, one throat to choke — and eighteen months later you are running the same fragmented stack plus a migration nobody asked for. We are not building that, and we are not the other version of it either: a legacy suite with a model bolted on the side.
D3x is a native AI company building one layer. We do not own your reservation record, your guest profiles, or your booking engine. Those belong to the systems you already chose. We run above them and we execute in them.
We do not own the record.
Your PMS is the source of truth and stays that way.
We do not ask you to rip anything out.
D3x goes live alongside what you run today.
We do not sell modules to widen the footprint.
We go deeper on the one thing we do.
We are not a wrapper.
Agents that act in your PMS, housekeeping and channels — not a thin layer that replies while your systems sit untouched.
One layer, done properly, beats five modules that each half-work.
THE OPEN PLATFORM
Yes, and not as a marketing word. It is the business model.
D3x is only as good as what it can reach. An agent that cannot write to your housekeeping system is a chatbot with better manners. So every other vendor in your stack is a partner, not a competitor — and we build so that connecting to us is the easy part.
Custom integrations at no extra charge.
If your group runs it, we connect to it. We do not price integrations as leverage.
25+ live integrations across PMS, housekeeping, CRM, OTA and messaging.
MCP server access for everyone.
Run D3x from any LLM, including your own. No tier gate.
Architecture our CTO puts his name on.
Clean integrations, full auditability, and the Skills Engine holding policy above the LLM — so an open platform never means an unpredictable one.
We ship daily.
Continuous delivery and short feedback loops, the same cadence as the AI companies we learn from. It is why a new connector takes weeks rather than a roadmap season.
Building software for hotels? We would rather integrate with you than compete with you.
THE CRAFT
One number: how many guest requests get resolved without a human. Not conversations handled. Not response time. Resolved.
Everything else is downstream. If resolution rate climbs, staff hours fall, CSAT holds, and direct bookings follow. If it does not, no amount of interface polish saves it.
4.58
AI CSAT across live guest traffic
60–70%
of routine requests resolved autonomously
The bar is live hotels, not demos. If a feature is not industry-leading in production, it does not ship — and we would rather ship one skill that works at 2 a.m. in a Munich hostel than ten that survive a boardroom.
That standard includes the unglamorous half: EU hosting, GDPR-aligned controls, human-in-the-loop where it matters, and full audit logs with the agent's rationale attached. Security is not a slide for procurement. It is what earns the right to run live guest traffic at all.
THE THREE
Same fight. Different superpowers. Twenty people behind AI Agents for Hotel groups, led by the three founders.
CEO · Orchestrator
Jason is the ninja fighting to keep everything moving at full speed, and making sure our operators jump into the fight with him. New features. Highest-performing AI in the industry. Less waiting. More shipping.
CPO · Visionary
Laura looks about ten years into the future and then builds the product as if that future already arrived. She is the visionary who shows what can, and will, be possible in hospitality when AI stops chatting and starts running the operation.
CTO · Tech Superhero
Mike is the one who keeps things dangerously exciting, in the good way. He brings the newest Silicon Valley AI into production while proving what solid, safe hotel tech actually looks like. Less magic show. More infrastructure that does not blink at 2 a.m.
THE RECEIPTS
Operator years. A PMS at global scale. Then a native AI company — not a bolted-on wrapper — cashflow break-even and fully financially healthy, shipping in European hotel groups today, with zero customer churn since we started.
20
people on the D3x team
0%
customer churn since founding
Break-even
cashflow break-even and fully financially healthy
10+
years as hotel operators before D3x
4+
years building hotel AI in production
250K+
guest messages per month, with 25+ live integrations
COME FIND US
Book a demo, steal ideas from the blog, or just talk shop about production AI with people who have run hotels and shipped the software behind them.
Jason, Laura & Mike, operators first.