4.58
AI CSAT across live guest traffic
ABOUT D3X
D3x is the intelligence layer above the hotel technology stack for hotel groups. This page is a letter from the founders to CEOs, COOs and CTOs: the problems that have not moved, what software can now do inside the PMS, and who is building it.
A LETTER
Dear CEO, COO, CTO,
Your board is asking about your AI strategy. Your teams hear a new chatbot pitch every week. And the hardest problems in the business haven’t moved: labour that’s hard to find and harder to keep, distribution costs that erode margin, and a technology estate that grew one point solution at a time across brands, regions and owners.
Our founders know these problems from the inside. We’ve run hotels through the night audits, the overbookings and the systems that wouldn’t talk to each other. Then we built a property management system that went live in around 1,500 properties worldwide. We scaled it and exited. We started again because we believe the next decade of hospitality will be decided by who puts AI to work first, and properly.
For the first time, software can do more than answer a guest. It can understand a request, make the decision and carry out the work inside your operational systems. That moves AI from a front-end experiment to an operating capability. It works around the clock, in every language, at every property, with the same standard at 2am in Dublin as at noon in Dubai.
At portfolio scale, the implications reach well beyond guest messaging:
Labour
Repetitive contacts are resolved, not routed, so service capacity grows with the portfolio instead of with headcount.
Margin
Faster answers and well-timed offers convert demand directly, before it leaks to intermediaries.
Brand standards
One consistent, measurable service standard across every brand, property and channel, set and governed from the centre.
Owner economics
Lower operating cost per property and a stronger direct-revenue story for owners and franchisees.
Architecture
No rip and replace. An orchestration layer that reads and writes to the systems you already run.
AI that only answers is a cost. AI that resolves is leverage. The hotel companies that win will treat it as infrastructure: governed, measured and connected to the core, not as a widget on a website. Building that takes a certain kind of company, and three principles guide ours.
No shortcuts
We treat software as a craft. Every integration, every guest conversation and every action in a PMS is built to production standard, because in hospitality a mistake happens in front of a guest.
We take care of each other
Our customers, our team and our partners get the same commitment. We work as one team with yours, and we stay when things get difficult.
Dedicated to hospitality
We don’t build for every industry. We build for hotels, because that’s where we come from and where we intend to stay.
D3x is the intelligence layer above the hotel technology stack. It handles voice, messaging and email end to end, with native integrations into Oracle OPERA Cloud, Mews, Cloudbeds, Infor and Apaleo. It’s built to be safe in production, with controlled actions, full audit trails and humans in the loop where it matters.
D3x is live today with hotel groups and hostel brands across Europe. We’re four years in, with a team of around 20 people. We’re focused, independent and building for the long term.
Jason, CEO, combines years of running hotels with strategy work at Accenture and an MBA from Columbia Business School. He leads D3x and keeps it, and the operators it serves, moving fast enough to win.
Mike, CTO, studied computer science at Columbia University and built enterprise technology at Accenture and Slalom. He puts the newest AI to work in production, safely and without the circus, so it holds up on a sold-out Saturday night.
Laura, CPO, brings fifteen years as an entrepreneur building companies in hospitality, with a background in luxury and high-end fashion. She has lived and worked all over the world, knows what exceptional service feels like from the guest’s side, and designs where hospitality goes next.
Between us: hotel operations, hospitality entrepreneurship, enterprise consulting, deep technology and luxury experience. Few teams in hospitality tech can say all of that.
Hold us to outcomes, not demos. Choose one region, one brand or one painful channel, and judge us on the numbers. If it works, we scale it with you. If it doesn’t, you’ll know quickly.
The future of hospitality isn’t fewer people. It’s people freed to do the work only people can do, supported by systems that finally keep up. We’d like to build that future with you.
WHERE WE STOP
No. And we are not going to.
Every few years hospitality gets sold another all-in-one. One vendor, one login, one throat to choke — and eighteen months later you are running the same fragmented stack plus a migration nobody asked for. We are not building that, and we are not the other version of it either: a legacy suite with a model bolted on the side.
D3x is a native AI company building one layer. We do not own your reservation record, your guest profiles, or your booking engine. Those belong to the systems you already chose. We run above them and we execute in them.
We do not own the record.
Your PMS is the source of truth and stays that way.
We do not ask you to rip anything out.
D3x goes live alongside what you run today.
We do not sell modules to widen the footprint.
We go deeper on the one thing we do.
We are not a wrapper.
Agents that act in your PMS, housekeeping and channels — not a thin layer that replies while your systems sit untouched.
One layer, done properly, beats five modules that each half-work.
THE OPEN PLATFORM
Yes, and not as a marketing word. It is the business model.
D3x is only as good as what it can reach. An agent that cannot write to your housekeeping system is a chatbot with better manners. So every other vendor in your stack is a partner, not a competitor — and we build so that connecting to us is the easy part.
Custom integrations at no extra charge.
If your group runs it, we connect to it. We do not price integrations as leverage.
25+ live integrations across PMS, housekeeping, CRM, OTA and messaging.
MCP server access for everyone.
Run D3x from any LLM, including your own. No tier gate.
Architecture our CTO puts his name on.
Clean integrations, full auditability, and the Skills Engine holding policy above the LLM — so an open platform never means an unpredictable one.
We ship daily.
Continuous delivery and short feedback loops, the same cadence as the AI companies we learn from. It is why a new connector takes weeks rather than a roadmap season.
Building software for hotels? We would rather integrate with you than compete with you.
THE CRAFT
One number: how many guest requests get resolved without a human. Not conversations handled. Not response time. Resolved.
Everything else is downstream. If resolution rate climbs, staff hours fall, CSAT holds, and direct bookings follow. If it does not, no amount of interface polish saves it.
4.58
AI CSAT across live guest traffic
60–70%
of routine requests resolved autonomously
The bar is live hotels, not demos. If a feature is not industry-leading in production, it does not ship — and we would rather ship one skill that works at 2 a.m. in a Munich hostel than ten that survive a boardroom.
That standard includes the unglamorous half: EU hosting, GDPR-aligned controls, human-in-the-loop where it matters, and full audit logs with the agent's rationale attached. Security is not a slide for procurement. It is what earns the right to run live guest traffic at all.
THE THREE
Hotel operations, hospitality entrepreneurship, enterprise consulting, deep technology and luxury experience. Few teams in hospitality tech can say all of that.
CEO
Combines years of running hotels with strategy work at Accenture and an MBA from Columbia Business School. He leads D3x and keeps it, and the operators it serves, moving fast enough to win.
CTO
Studied computer science at Columbia University and built enterprise technology at Accenture and Slalom. He puts the newest AI to work in production, safely and without the circus, so it holds up on a sold-out Saturday night.
CPO
Brings fifteen years as an entrepreneur building companies in hospitality, with a background in luxury and high-end fashion. She has lived and worked all over the world, knows what exceptional service feels like from the guest’s side, and designs where hospitality goes next.
THE RECEIPTS
Operator years. A PMS at global scale. Then a native AI company — not a bolted-on wrapper — cashflow break-even and fully financially healthy, shipping in European hotel groups today, with zero customer churn since we started.
20
people on the D3x team
0%
customer churn since founding
Break-even
cashflow break-even and fully financially healthy
10+
years as hotel operators before D3x
4+
years building hotel AI in production
300K+
guest messages per month, with 25+ live integrations
COME FIND US
Book a demo, steal ideas from the blog, or just talk shop about production AI with people who have run hotels and shipped the software behind them.
Jason, Mike and Laura, founders.