Containment
What “handled” actually means
A conversation only counts as contained if no human sent a message and the guest never asked for one.
64.9%
Fully contained overall
~11,500 of ~17,800 conversations closed without human involvement
~17,800
64.5%
Like Magic contained
Mid-stay app conversations — high volume, high stakes
~17,600
96.8%
Website contained
Pre-booking and post-stay chat — nearly unattended
220
Containment on Like Magic is lower than the website because mid-stay guests ask harder questions — invoices, access issues, and billing edge cases that legitimately need escalation.
Speed
Seconds, not half an hour
Average first-reply time across both channels in August 2026.
77.3% of all replies written by D3x — ~26,100 of ~33,600 in August